Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.
Before you write me off as a nutcase, I’m not talking about the ‘90s-style virtual reality that required you to wear bulky head gear and look like the top half of the robot from Lost In Space. Augmented Reality, known as ‘AR’, enables consumers to physically manipulate 3D objects as displayed on their existing computer and webcam, or a mobile phone, to present interactive overlays on the real world environment. Think Princess Leia’s hologram message in Star Wars and you are pretty close.
Princess Leia's hologram message in Star Wars
A self-proclaimed geek, I have been involved in the IT industry since 1984. I designed and coded my first web site in 1996 and have seen the evolution of online content from text only to rich media. I am keenly taking part in the revolution that the convergence of devices and the rise of social media are creating in the fields of communication and collaboration for both personal and business connections...